EFP organizes a seminar on women’s empowerment in Dubai

The employers’ representative body in the region, the Employers’ Federation of Pakistan (EFP), held its seminar on women’s empowerment at the Expo 2020 Dubai – Pakistan pavilion.

The aim of the imperial event is to showcase the success stories of different female entrepreneurs from the Pakistan region who have inspired and empowered many people to stay committed to their core goals.

EFP, in its advocacy for female entrepreneurship and inclusion, actively works for gender equality in industry and supports women-led SMEs.

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Zaki Ahmed Khan, Vice President of EFP, said in his welcome address that “EFP has been working on different fronts to promote women’s empowerment in Pakistan. A significant achievement has been the active participation of women in the agricultural sector of Pakistan, particularly in the interior Sindh and Punjab region of the region. Today, we share the success stories of different women entrepreneurs who have inspired more than one”.

The event included guest speaker sessions by Ms. Jehan Ara, Founder and CEO of Katalyst Labs, and Ms. Naila Naqvi, Founder and CEO of Pie in The Sky. The session covered the personal journey of Ms. Naqvi who currently runs one of the largest business chains in Pakistan, while Ms. Jehan Ara shared stories of women entrepreneurs who are changing the startup landscape in Pakistan.

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To recognize and appreciate the contribution made by employers to support the inclusion of women in the workforce, EFP also showcased the business success stories of K-Electric and Mobilink Microfinance Bank to promote the spirit responsible business practices.

K-Electric Safety Ambassadors Roshni Baji – Abeera Almas and Zara Afshan were also invited to share their remarkable journey towards massive behavioral change in society. The Ambassador Program has won various national and international accolades, including the 23rd S&P Global Platts Energy Awards.

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Speaking on the occasion, Ghazanfar Azam, President and CEO of MMBL said, “We strongly believe that women’s participation in the formal economy is crucial for Pakistan’s economic progress. That’s why we strive to create an enabling environment where women have both the opportunity and the financial means to grow and thrive. Our ecosystem of personalized financial products and services and special initiatives such as the Women Inspiration Network (WIN) continue to make a difference for women inside and outside our organization.”

Ismail Suttar, President of the EFP, greatly admired the contribution of the guest speakers. He added that VET has a crucial role to play in making Pakistan a more progressive economy with strong participation of women in all sectors and industries.

Suttar said, “We cannot move forward if half of our population is not active, therefore the efforts made by EFP are very important and we will soon see how Pakistan will have a higher rate of women in the hand. -work, because we cannot afford to have only the men to work and earn a living”.

Mara R. Wilmoth