ERA Real Estate Launches “Hera Society” to Promote Women’s Leadership – RISMedia

ERA® Real Estate recently announced the launch of the “Hera Society”, a new group within ERA® Real Estate whose mission is to strengthen the individual and collective impact of women real estate leaders on the network, in industry and in communities they serve. The Hera Society celebrated the launch with an inaugural event at Ignite 2021, ERA’s exclusive conference for brokers / owners and affiliate managers.

Despite the strong history of professional women in the real estate industry, there remain significant opportunities to accelerate the advancement of women as brokerage house owners and industry leaders. As a result, the ERA brand identified the need to create a dedicated platform to offer resources, ideas and mentoring opportunities to foster the success of female affiliate leaders, now and in the future. Inspired by the name of the Greek goddess of women and families, the “Hera Society” will serve to help its members meet the unique challenges of their professional growth, including financial health, leadership development and inclusion.

“ERA has been a pillar of the industry for almost 50 years. It is a network of collaborative leaders who support each other in growth and success since the inception of the brand. A natural extension of ERA’s culture is to advance women’s leadership strategies within the ERA brand and the industry, ”said Sherry Chris, President and CEO of ERA. ® Real Estate, in a press release. “Building on our strong base of exceptional female leaders within ERA and the support of Realogy through the What Moves Her platform, the Hera Society is well positioned to provide its members with unique leadership development opportunities. , content and new areas of impact. “

The Hera Society will have several elements to fuel engagement with its members, including:

– Integration of the ERA event: Hera Society’s first virtual event will take place in December, with future in-person and virtual events taking place throughout the year at events such as Fuel, ERA Global Conference and Ignite, Brokers Conference / owners and managers of ERA.

– Leadership workshops: Interactive workshops, held both virtually and in person, will serve as forums for best practice sharing, business planning and mentoring.

– Communication channels: In addition to showcasing content and highlighting leaders on the ERA branded social media channels, Hera Society members will have exclusive access to a real-time communication platform to further encourage best practices. and sharing of ideas beyond leadership workshops.

“ERA® Real Estate is a family. We support each other to grow and succeed, both personally and professionally. We realized the importance of harnessing the power within the ERA family to learn, build relationships and be inspired by each other’s stories and journeys, ”said Lee Ann Roughton, National Vice President, Franchise Performance, ERA® Real Estate, in a press release. “The Hera Society’s formation demonstrates ERA’s commitment to fostering an environment where our affiliates can come together to discuss new ways to better leverage each other’s strengths and ideas to grow and succeed. Our members will use the knowledge and inspiration of our time together to overcome obstacles and uplift everyone around us.

“As a new franchise owner at ERA, I am thrilled to be a part of the founding of the Hera Society. I look forward to being one of these illustrious, talented and dedicated women leaders of ERA, ”said Erica Texada, Broker / Owner, ERA Brawn Sterling Real Estate, in a statement. “The Hera Society will help bridge gender gaps and empower women within and through the brand. I look forward to the Hera Society bringing women together for upliftment, collaboration and fun and to make an impact in the real estate space that is positive and meaningful for all women.

“I love the mission of the Hera Society,” Tania Moore, Qualified Broker, Wilkinson ERA Real Estate, said in a statement. “I am inspired by the opportunity for women to unite, empower themselves and have a positive impact on the communities where we live, work and play. “

For more information, please visit www.era.com.