Hepsiburada becomes a signatory to the UN Women’s Empowerment Principles

ISTANBUL, July 27, 2022 /PRNewswire/ — D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (hereinafter referred to as “Hepsiburada” or the “Company”) ), announced today that it has become a signatory to the United Nations Women’s Empowerment Principles.

The Women’s Empowerment Principles (WEPs) offer guidance to businesses on how to promote gender equality and women’s empowerment in the workplace, marketplace and community. Established by the United Nations Global Compact and UN Women, the WEPs are informed by international labor and human rights standards and grounded in the recognition that business has a stake in and responsibility for gender equality and the empowerment of women.

By becoming a signatory to the WEPs, Hepsiburada commits to improving gender equality and empowering women in the workplace, marketplace and community.

Murat Emirdağ, CEO of Hepsiburada, commented: “At Hepsiburada, we consider sustainability and social responsibility to be fundamental pillars of our corporate culture, and we are committed to having a positive impact on our society. We believe that gender equality and the empowerment of women are essential for a peaceful, prosperous and sustainable world. Founded by a female entrepreneur and supporting women in all aspects of the e-commerce world, we are proud to lead the way in such a vital area.”

In 2017, Hepsiburada launched the Technology Empowerment Program for Women Entrepreneurs, which provides women-owned businesses with a range of benefits, from technical and marketing support to specialized e-commerce training and training. access to a dedicated customer service hotline. Since then, more than 32,000 female entrepreneurs have established their businesses in Hepsiburada.

About Hepsiburada

Hepsiburada is a leading e-commerce technology platform in Turkey, combining a globally proven e-commerce business model with a unique “super app” to meet the daily needs of our customers and help improve people’s daily lives. Customers can access a wide range of products and services, including same-day delivery of groceries and essentials, products from international merchants, airline tickets and payment services through our integrated digital wallet , Hepsipay. As at the end of March 2022we had seamlessly connected 44.2 million members and 82.9 thousand active merchants.

Founded in Istanbul in 2000, Hepsiburada was built to lead the digitization of commerce in Turkey. As a women-founded organization, we are committed to taking meaningful action to empower women. Through our Technology Empowerment for Women Entrepreneurs program, we have reached over 32,000 women entrepreneurs across Turkey nowadays.

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Mara R. Wilmoth