India Post showcases women’s empowerment and tech transition in Republic Day Parade

It was after 17 years that the organization was able to participate in the parade and the painting had a strong Mumbai element.

It was after 17 years that the organization was able to participate in the parade and the painting had a strong Mumbai element.

India Post on the occasion of the 73rd Indian Republic Day showcased its service to the nation, with a focus on women empowerment, through its uniquely designed theme board.

It was after 17 years that the organization was able to participate in the parade and the painting had a strong Mumbai element.

He had participated in 2005 in the completion of the 150 years of the Department of Posts.

The theme of women’s empowerment was chosen because almost 50% of account holders at India Post Payments Bank and Post Office Savings Bank are women. The board was conceptualized and designed under the guidance of Postmaster General Vineet Pandey, by the Postmaster General of Mumbai region, Swati Pandey. “Ms. Pandey had been working on the creative details of the painting and was associated with it from day one,” a Postal Service official said. The image of the model postwoman standing in front of the painting is by Namrata Khote who works in Mumbai GPO “She symbolizes the power of empowering youth and women by breaking down stereotypes,” the official added.

In addition to this, the India Post anthem ‘Aaya aapka daakiya’ was sung by Mumbai-based rock singer Tirthankar Poddar aka ToBlue and composed by Orchida Mukherjee, an India Post official from the region of Mumbai, adding to the strong Mumbai element to the display.

At the front of the two-part painting, a young postwoman holds a digital device in one hand and a postman’s bag in the other, thus conveying the message of the alliance of technology and tradition.

Next to her is the red letterbox which reflects people’s faith in India Post, over the 167 years.

The image of the postwoman is juxtaposed with that of the “harkara” — the Dak messenger or runner of yesteryear — on a high relief projecting the transition of the Indian post over the decades. Also displayed are Indian postal services such as fast post, e-commerce and ATM cards which are used by millions of customers.

The floating post office of Srinagar in Dal Lake was also featured with emphasis on the ‘Sukanya Samriddhi Yojana’.

The iconic Kolkata GPO, India Post’s travel witness was also part of the exhibit and are also the foot soldiers, real life postmen/posts from different parts of India. According to a government press release, they symbolize India Post’s transition from “harkaras” to postmen on bicycles and now on electric bicycles.

Mara R. Wilmoth