McGuckin Group expands women’s leadership development program, Women On Their Way, through acquisition of key associates

ST. PETERSBURG, Fla.–(BUSINESS WIRE)–The McGuckin Group, a leader in talent development innovation, today announced the acquisition of Key Associates, Inc., a Tampa-based leadership development firm. The combination of the two entities expands the scope of the transformative leadership development of both companies. programs to women around the world. As part of the acquisition, The McGuckin Group welcomes the Key Associates community to The McGuckin Group’s Women On Their Way (WOTW) peer-learning leadership development program.

“Audrey’s systems approach to developing female leaders empowers all women to discover, unlock, and unleash our innate leadership skills and talents,” said Dr. Mary Key, President of Key Associates, Inc. “We share a commitment to peer-to-peer learning and the Women On Their Way approach brings next-level skills to my community. I am thrilled to have our team and members join this exciting endeavour.

Founded by Dr. Mary Key, Key Associates offers women’s leadership forums and executive coaching. Their actively engaged community includes leaders from across the country. As part of WOTW, Key Associates members now have access to Audrey McGuckin’s systems approach to leadership development, along with powerful tools such as The Leadership Alliance talent development suite and Predictive Index talent optimization. As a global community, Women On Their Way also extends the reach of Key Associates members to a community of dedicated leaders around the world.

“Dr. Mary Key and I share a vision of helping organizations transform their approach to leadership, especially as it relates to women,” said Audrey McGuckin, Founder and CEO of The McGuckin Group. welcome the Key Associates team to our family and we look forward to moving the needle for women leaders around the world.”

As part of the acquisition, the Key Associates Women’s Leadership Forum team and Key Associates staff joined the McGuckin Group as part of the Women On Their Way organization. Mary Key will continue as a key advisor to Women On Their Way, working closely with McGuckin Group founder Audrey McGuckin. The two will work to transition the two communities into one streamlined organization. Effective immediately, the Key Women Leadership Forum events and working groups will continue as is, with all future forum events moving to WOTW programming. Edison Avenue’s Edward Valaitis brokered the deal as the seller’s agent, while Huntington Bank SBA assisted The McGuckin Group in the acquisition. Financial details of the acquisition remain confidential.

The two companies will meet for the first time publicly at Key Associates’ annual Key Women’s Leadership Forum summit in Tampa on August 25. The event brings together female executives for their personal and professional growth. Audrey McGuckin and the Women On Their Way team will be attending this year’s summit where they will meet with Key Associates members. The Summit takes place from 8:00 a.m. to 1:30 p.m. at the Tampa JCC, located at 522 N. Howard Ave. in Tampa, Florida. For more information on the Key Women’s Leadership Forum, contact: [email protected]


The McGuckin Group is a talent design innovation company that specializes in three services – Talent Strategy, Leadership Development and DEI. Founded by Audrey McGuckin, the group orchestrates “Aha Moments” that allow executives to discover, unlock and unleash the human talent and innate leadership that exist within an organization. From the workshop to the executive suite, the McGuckin Group team has lived and breathed all the flavors of corporate culture. They bring a house sensibility and a fresh look. Think of them as the anti-consulting talent council. In October 2021, McGuckin unveiled Women On Their Way (WOTW), the first corporate empowerment program for women that offers a systems approach to developing and advancing female leaders. For more information, visit


Women On Their Way (WOTW) is a leading gender inequality and diversity leadership development program designed to enhance and accelerate the advancement of women. Created by McGuckin Group in 2021, WOTW takes a bottom-up and top-down approach to cultivating female leadership and works with individuals to identify ambitions and enhance capabilities. The WOTW team works with organizations to affect system change through mindset and culture shifts and by designing talent strategies that advance gender equity. More information can be found on LinkedIn or at

Mara R. Wilmoth