Meta announces two initiatives to support women’s empowerment ahead of International Women’s Day

Meta (formerly known as Facebook) announced two initiatives to support women’s empowerment and enable women’s entrepreneurship on Monday, ahead of International Women’s Day. International Women’s Day is celebrated on March 8 every year.

While “She Champions Her” on Instagram will celebrate women-led communities, Pragati, the second edition of Meta’s CSR initiative, will incubate and accelerate women-led nonprofits working to support women entrepreneurs. in India, the company said.

“At Meta, we strive to bring gender parity to the internet by not only giving access to more women, but also providing opportunities and platforms for growth for women changemakers and women-led businesses. “said Rajiv Aggarwal, Director and Head of Public Policy, Facebook India (Meta), in a statement.

Instagram’s “She Champions Her” will be launched in partnership with Yuvaa, which is a youth media and news company.

The campaign is rooted in the idea that safety enables freedom of expression, and several women have pursued their interests in helping other women, being agents of change on topics such as bullying, body positivity and even entrepreneurship.

The campaign will celebrate these women through a month-long content series on @weareyuvaa, featuring 10 women changemakers such as Avanti Nagral, an international pop artist and content creator, Manasi Chaudhari, founder and CEO of Pink Legal, a platform dedicated to women’s rights and women’s rights, Mansi Zaveri, founder of the parenting community Kidsstoppress, and Navya Naveli Nanda, co-founder of Aara Health and founder of Project Naveli.

The movement will be taken further through open-mic events in five cities across India – Delhi, Mumbai, Bangalore, Hyderabad and Kolkata.

Pragati, Meta’s CSR initiative, was first launched in 2020. It aims to empower women by supporting female entrepreneurship, in partnership with N/Core (The/Nudge Center for Social Innovation) .

In the latest edition, six women-led nonprofits have been selected and will receive support for fundraising, organizational capacity building and strategic mentoring to raise awareness and technology adoption among women. women in India at the last mile.

These are Mother & Child Health (FMCH), Esther, Sajhe Sapne, Svatanya India Foundation, Tisser Artisan Trust and Ekibeki. Under the Pragati initiative, each organization will receive monetary grants of up to Rs 50 lakh.

FMCH is under the 12-month acceleration program to receive mentorship and networking support from industry experts.

Five other organizations are part of the nine-month incubation program and will receive mentorship from industry experts and networking support from Meta and the /Nudge Foundation.

The first edition of Pragati incubated four women-led nonprofits to receive grants, mentorship and network support, further enabling them to positively impact over 16 million lives. . These nonprofits have also helped build the digital capacities of more than 700 nonprofits.

According to Aggarwal, the two initiatives “will hopefully be a movement that will inspire change among others, both as an ally in empowering women, and also serve as a paradigm for successful women-led businesses. “.

(With contributions from IANS)

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Published on: Monday 07 March 2022, 18:06 IST

Mara R. Wilmoth