MyAmbar: Launch of the app for women’s safety

Vodafone Idea Foundation, the CSR arm of Vodafone Idea Ltd, in partnership with the NASSCOM Foundation, Sayfty Trust and UN Women, has launched a new app for women called “MyAmbar”.

The app was designed and developed for the safety and empowerment of women in India under the “Connecting for Good” program.

It aims to help women understand and stand up to violence.

The app contains a directory of important support numbers and service providers across the country. It also provides a step-by-step risk assessment tool to help them self-assess and understand their physical and emotional state, along with recommendations for further action.

The app’s initial SOS button is intended to help them send their location to their emergency contacts in case of danger. Survivors and high-risk victims can also log their complaints and seek help through the app.


P Balaji, Chief Regulatory & Corporate Affairs Officer, Vodafone Idea Limited, said: “Our association with the NASSCOM Foundation and other stakeholders will help spread and expand this enterprise of educating women, helping them understand and recognize the building blocks of abuse around them and win. access to verified information about nearby medical, legal and mental health services.

Ashok Pamidi, CEO of NASSCOM Foundation, said at the launch. “One in three women worldwide experience physical or sexual violence. More than four hundred cases of crimes against women were recorded in 2019 according to India’s National Criminal Records Bureau (NCRB). These are only official figures and we all know that a lot of domestic violence against women goes unreported. Preventing such attacks and supporting the recovery of victims is of paramount importance.

“Today, with MyAmbar, we have taken a critical step to leverage technology to work towards women’s safety and empowerment. I urge everyone to use MyAmbar and support us in bringing this solution to all women in the remotest corners of India,” Pamidi said.

The app provides “comprehensive information on various aspects of gender-based violence presented in an easy-to-understand form.” The app content is also available in an audio format.

The app is available in English and Hindi. More languages ​​will be added to the platform in the future.


Mara R. Wilmoth