New guidelines put women’s empowerment at the heart of restarting tourism

The guidelines published by the world tourism organization (UNWTO) were developed with the support of the German Federal Ministry for Economic Development (BMZ), the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and UN Women. They aim to ensure an inclusive and resilient recovery from the impacts of the pandemic. They recognize that, given the disproportionate loss of jobs suffered by women, as well as the high proportion of tourism workers and their concentration in less skilled and less well paid jobs, plans to restart and relaunch the sector must meet their specific needs.

Tourism has proven to be a true champion of gender equality and these new guidelines will help both governments and businesses harness the power of the sector as a driver of women’s empowerment as the world s open again

Tourism as a driver of equality

UNWTO Secretary-General Zurab Pololikashvili said: “Restarting tourism must include everyone and the benefits must accrue to all. Tourism has proven to be a true champion of gender equality and these new guidelines will help both governments and businesses harness the power of the sector as a driver of women’s empowerment as the world s ‘open again’.

The Public Sector Guidelines provide specific tools to support national, regional, local and other tourism institutions, focusing on policies, programs and thematic issues in the tourism sector. At the same time, the business strategy aims to help tourism businesses of all types and sizes to put in place effective and coherent strategies and programs for gender equality throughout their activities.

Tourism strengthens commitment to women

The recently released Gender Mainstreaming Guidelines continue UNWTO’s work on empowering women and are part of a growing trend within tourism to address gender inequalities. sexes. The guidelines sit alongside a growing number of similar initiatives such as the Women’s Empowerment Principles (WEP) or Environment, Social and Governance (ESG) Reporting scheme.

In addition, these guidelines provide concrete recommendations to governments striving to achieve the Sustainable Development Goals (in particular Goal 5 – Gender equality and empowerment of women) and the objectives of international treaties relating to women’s rights such as ILO Conventions 100, 111, 156, 183 and 190 or the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW).

Launch the webinar

UNWTO invites all interested stakeholders to participate in a special webinar (March 16, 3:00 p.m. CET), presenting the two guidelines with key industry stakeholders. The event will explain what exactly gender mainstreaming is and why it is important in tourism, especially for the public and private sectors. The webinar will be streamed live on the UNWTO YouTube channel.

LINKS TO GUIDELINES

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About the World Tourism Organization (UNWTO)

the World Tourism Organization (UNWTO) is the specialized agency of the United Nations that promotes tourism as a vehicle for equitable, inclusive and sustainable development. Together with its Member States, international organizations and the private sector, UNWTO promotes safe and seamless travel for all. UNWTO is also working to make tourism the foundation of international trust and cooperation and a central pillar of recovery. As part of the wider United Nations system, UNWTO is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage.

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Mara R. Wilmoth