Tata Agrico integrates #DoItYourself with the theme of female empowerment in its latest campaign

Kolkata, India, October 17, 2022 — (PR.com) — In the midst of such festivity, TATA Agrico, the oldest brand of TATA Steel has decided to highlight a common thread that binds almost all major festivals like Navratri, Durga Puja, Diwali and Kali Puja and it is the celebration of women, their courage and their worth and their urge to become independent.

TATA Agrico, in an effort to promote “Nari Shakti”, has created a campaign video that features women from various walks of life overcoming their respective obstacles in life, while “doing it themselves”.

The video features a 26-year-old woman whose car blew a tire while she was on a solo trip, a mother who is upset that her son hasn’t hung his clothes where they should be, and a female student with a bicycle that broke down. The idea is to describe the daily life of different women and how they overcome the problems of everyday life. This is followed by a montage where each character makes the decision to rely on themselves, and in the video’s finale, each of them solves their own problems using Tata’s DIY toolkit. Agrico. The brand emphasizes ideas such as #Fixityourself and #womenempowerment.

The Video was released on October 2, 2022, on the occasion of Navratri, on all social networks. The video ends with the message: “In this season of festivities, as we celebrate Nari Shakti, Tata Agrico sends its greetings and love to all the women who make our world a better place.

The campaign video confirms the idea that TATA Agrico, as a brand, promotes and celebrates Nari Shakti who nurtures the cosmos and expresses gratitude to all empowered, empowered and versatile women.

TATA Agrico is committed to operating responsibly with respect to the health, safety and well-being of its employees, its distribution partners and the communities in which it operates. It is also committed to the sustainable management of the environment and limited resources. The division emphasizes quality processes and is ISO 9001:2008 certified.

Mara R. Wilmoth