The Moving Borders Tour team on wheels for the empowerment of women

By Anudeep Sharma

Hyderabad: Breaking stereotypes and barriers, Jai Bharathi, founder of the Moving Women Social Initiatives Foundation (MOWO), and her team traveled on two wheels across the country, covering more than 20 cities and 11,111 km.

The Moving Borders Tour, which lasted over 40 days, was organized by MOWO in association with the Shell Foundation and the UK Government and aimed to raise awareness of gender-neutral mobility and encourage more women to acquire the skills of conduct.

From Hyderabad, Jai Bharathi and his team traveled to cities such as Bengaluru, Chennai, Kochi, Goa, Pune, Mumbai, Surat, Ahmedabad, Udaipur, Jaipur, Amritsar, Srinagar, Chandigarh, New Delhi, Lucknow, Varanasi, Patna, Guwahati, Ranchi, Bhubaneshwar among others.

During the trip, the team met many inspiring women, including auto rickshaw drivers in Chennai and women delivery partners in Jaipur. They also met and interacted with like-minded organizations across the mobility spectrum, including AatmNirbhar, Bikerni, Taxshe, Metro Ride India, and more, who are committed to putting women in charge and making the streets more secure and egalitarian.

The Moving Boundaries campaign aims to promote awareness of the importance of empowering women to drive and travel safely in order to broaden their horizons in all aspects of their lives. Thus enabling women not only to learn to drive, but also to own electric vehicles to generate income.

As part of the campaign, a WhatsApp chatbot on +918885916606 has been rolled out in multiple languages ​​for women who want to learn to drive a two- or three-wheeled vehicle or apply for a job as a taxi, car or delivery driver. “Even Cargo”, a social enterprise offering training, employment and ownership of electric vehicles to female drivers is also supporting this campaign.

Jai Bharathi said, “I can’t wait to see how this trip turns into a wave of female drivers on the roads across India. Shell Foundation Shipra Nayyar said: “We will see a significant number of female drivers owning and operating electric vehicles in over 100 towns and villages across India.


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Mara R. Wilmoth