Young voters want women’s safety and empowerment

In one of the largest qualitative surveys of GEN Z youth (18-23 years old) conducted across the country, Yuvaa, in partnership with InUth, found that the number one concern among young voters is safety and security. empowerment of women.

This was followed by communal politics and violence and corruption as the main reasons that will drive young voters to vote.

Yuvaa traveled between January and March to 25 Indian cities (in North, South, East, West, Central and North East areas) and interviewed over 1000 young people from over 65 colleges (including IIT, NIT, AIIMS, IIM, NIFT and more) across economic divisions to understand the first voter, for a video series titled YOUTH ADDA, in partnership with InUth.

The qualitative interviews were then mined for quantitative data, and the results provide precise insight into what the first voter is voting for this election season (and whether or not they will vote).

While students of all grades and genders agreed on the importance of voting, 29% said they wouldn’t or couldn’t vote because they didn’t have a voter registration card. and/or didn’t know how to create one.

A lot of information was gleaned from the survey, some of the main ones are presented below:

On politics: 55.6% of young people have a negative opinion of “politics”, 11.1% are neutral and only 33.3% have a positive opinion.

More tier 1 students and more male students view politics negatively than tier 2 students and women.

Lack of youth representation was cited as the main reason for political disinterest/aversion, followed by community hatred and corruption. Interestingly, a majority of students said they would vote based on the candidate, not the party.

On the issues that matter: Over 20% of Gen Z college students felt women’s safety and empowerment was the most important issue facing the country today.

This number was consistent across levels and gender. But while for women the other main issues were corruption and poverty, for men it was communal violence and education.

Students from Tier 1 cities like Delhi, Kolkata, Hyderabad, Bangalore rated corruption and community violence as the other most important issues that will compel them to vote, while for Tier 2, the other issues to vote for were education and infrastructure.

On social media: An overwhelming majority of students (74.3%) viewed social media negatively and 11.4% were neutral, and among female and Tier 2 students the number was as high as 80%.

The top reason given for disliking social media as a political/campaigning tool/platform was “fake news” (47.1%).

20.6% found meme culture to be toxic in the campaign, while 20.6% also thought radicalisation/community hate online was one of the reasons social media became an experiment negative for them during the election season.

Other Topics: 68% of students viewed NOTA positively, with many calling it a “protest vote.”

Over 62% of students were in favor of student politics and most felt it would help more young people to engage in politics on a broader level.

An overwhelming majority of students surveyed (86%) have a positive opinion of current Prime Minister Narendra Modi, mainly because of ‘development’ and ‘international diplomacy’.

More tier 2 and male students saw it positively, but interestingly not everyone who supported PM Modi supported the BJP, instead believing that the candidate and the party should be seen as entities distinct.

Of all the students who viewed PM Modi negatively, they blamed the BJP’s ‘communal politics’ for the reason.

Yuvaa and InUit’Youth Adda is a 10-episode mini-series that will be broadcast on all social networks on the channels of the two youth organizations. Three parts of the series have already been released.

Mara R. Wilmoth